How Can Exhibitors Get Business Opportunities At Keqiao Textile Expo?

September 28~ Thirty Day, 2019 Shaoxing Keqiao International Textile Fair (Autumn) (hereinafter referred to as "Keqiao autumn Textile Expo 2019") will be held at Shaoxing International Convention and Exhibition Center (New Museum).

The Keqiao Textile Expo, founded in 1999, always takes "Leading the global textile trend, showing the charm of fashion technology, promoting industrial transformation and upgrading, and building a platform for supply and demand trade". As a mission, it is no longer a simple product exhibition, but a gathering area of the complete industrial chain, creating a new pattern of the textile industry's whole industry chain exhibition, playing an irreplaceable role in pulling Keqiao's industry, promoting the market and becoming internationalized.

The new exhibition hall starts with "new". This autumn Keqiao Textile Fair adheres to the theme of "international, fashion, green and high-end". government The exhibition has 1200 international standard booths, and the exhibition area is 25 thousand square meters. At present, the recruitment work has been completed. There are 552 enterprises ordering 1400 booths. The main exhibits are textile fabrics, textile auxiliaries (raw materials), home textiles, creative designs, etc. As the best platform for both sides to search for good products and seek cooperation, both famous enterprises in Zhejiang, such as red and green blue, Zhejiang wooden forest, Zhangjiagang sandbar and Wujiang Hualian, have already signed up for exhibitors, which is enough to show the brand appeal and industry influence of Keqiao Textile Expo. In addition, 2019 Shaoxing Keqiao textile international trade service exhibition will also be held in the same period.

Although the new model is constantly showing up, at present, textile is still a traditional channel based distribution industry. Customers need to see more fashionable, more quality and quality products at the Keqiao Textile Expo. This is always a great effort for both the sponsor and the exhibitors.

In the early stage, the exhibition Preparatory Committee actively expanded domestic and overseas investment channels, inviting overseas and domestic garment enterprises, trading companies, clothing home textiles listed companies and Chinese textile and garment competitiveness 500 enterprises to participate in this autumn Keqiao Textile Expo. At present, we have invited 60 famous enterprises such as Bosideng, bvlf, Ya Ying group, gifted dress, red bean group, Sichuan Qi Da, Zhejiang Semir and so on. So why is the local exhibitors in Keqiao spinning circle? In September 6th, Reporter Follow the Preparatory Committee of Keqiao Textile Expo to enter the exhibitors to understand their preparations.

Holding a group of functional fabrics to participate in the exhibition.

Changjiang Wei, director of Zhejiang three Chuan Textile Technology Co., Ltd.

Zhejiang San Chuan Textile Technology Co., Ltd. as a main shirt fabrics and clothing enterprises, to produce new materials and functional fabrics. Changjiang Wei, director of the company, said that as Keqiao speeds up the construction of the "international textile capital" in the new era, the scale and the number of exhibitions of the Keqiao Textile Expo will continue to expand. The professionalism, internationalization and branding of the exhibition will also be enhanced accordingly. "This time we will mainly bring functional shirting fabrics made of yeser fiber, coffee carbon fiber, jade fiber and volcanic fiber, which will be displayed in ready-made clothes and fabric." Jiang Yiwei introduced.

Taking coffee carbon fiber as an example, it has natural and environmental friendly characteristics, feels smooth and waxy, feels soft and comfortable, has a good sense of draping and soft color, and has excellent functions of deodorization, warming up, warmth retention, moisture absorption and breathability. It can meet consumers' demands for environmental protection, health and comfort. The company has worked with Hai Lan home and other fast fashion men's wear brands. In addition, it has registered three clothing brands in Australia to expand its business layout. It is reported that the annual export volume of the fabric is nearly 6 million meters, and its sales volume is nearly 100 million yuan.

Jiang Yiwei is also the president of Shaoxing small and medium textile enterprises promotion association. This time, he led 20 enterprises to participate in the autumn Textile Expo in Keqiao, with an exhibition area of nearly 700 square meters. "In the early stage of the exhibition, we will focus on inviting buyers from all countries along the belt" road ". Thirty The 0 is here to let them feel the vitality and business opportunities of Keqiao Textile Expo.

Classic fabrics can stabilize the market.

Liu Fei, general manager of Shaoxing Xun Er Textile Co., Ltd.

Shaoxing xuner Textile Co., Ltd. is a foreign trade enterprise which mainly produces jackets, down garments, surfing clothes and other fabrics. The company is actively looking for new products every year. Sales in the first half of this year increased by the same period last year with the sales of hot fabrics such as nylon spinning and bronzing. Thirty %.

Liu Fei focuses on the nylon fabric. It is reported that the fabric reached 250 thousand meters in May alone. As a new style of fancy and casual fabric, nylon fabric is a good material for developing casual wear. "This kind of fabric is dyed by dyed factories, and then repeatedly calendering with single oil surface to achieve a more luster effect. It has the advantages of new appearance, comfortable clothing, wrinkle free, and soft. At present, we are still mainly accepting export orders, and domestic sales are starting. We expect that the latter effect will be good. "

"These fabrics are also the classic fabrics that we are going to take to Keqiao Textile Expo, mainly for foreign merchants in Italy, the Middle East, Turkey and Lebanon." Liu Fei, general manager of the company. This is the sixth time that the company has participated in the exhibition. Liu Fei now remembers the company's first participation in the "explosion" scene of the Textile Expo. "At present, the development of the company has been stable, and we hope that we can further maintain the new and old customers with the quality platform of Keqiao Textile Expo, and pave the way for the later development."

Relying on quality exhibitions to expand brand awareness

Liu Yun, head of Hangzhou branch of Keqiao Shantou Technology Co., Ltd.

As a new software company specializing in the informatization of textile enterprises, the Hangzhou Textile Technology Co., Ltd.'s platform "cloth industry Wangwang" adopts advanced Cloud Architecture, abandons the disadvantages of traditional software, and innovates the ERP textile management software. Liu Yun, director of Keqiao branch, said that the company currently has nearly 1000 customers in the country, of which more than 400 of Keqiao's textile enterprises.

In order to distinguish the homogenous relationship with similar enterprises, "cloth industry Wangwang" Combination WeChat Public address The equipment such as flat end, mobile phone end, computer, handheld PDA, rolling and weighing has solved a series of business convergence and control of textile enterprises from sales orders, production and processing, warehousing and logistics, financial settlement, and so on, helping enterprises to reduce risks and mistakes.

"After the experience of the last exhibition, we have a personal understanding of the effectiveness of the Keqiao Textile Expo. There are only 5 customers who have placed orders at the exhibition site, and there are still many customers who still maintain cooperation." Liu Yun said. This exhibition, through the innovation of information system, optimizes textile enterprises from orders, production, merchandising, processing, sales, warehousing, finance and other business nodes, and achieves the task of information, task execution, multi-point triggering and linkage operation, so that the operation of textile enterprises is more efficient and precise.