"Star Wardrobe" Is Unable To Make Ends Meet, Arrears Of Wages?

An unofficial source of news is well known.

In arrears of wages for many years, "from April, the salaries of some employees were stopped until the early April of June, and wages in arrears were still in arrears."

For the above arrears of wages, star wardrobe responsible person denied.

However, a number of employees said at the end of May on social networking sites that there were arrears of wages in star wardrobe, and even employees said that arrears of wages had occurred many times, and "five risks and one gold payment were stopped".

The person in charge said frankly.

The fund was really tight for a while, and the company had not hidden the investors, but now it has been completely solved. "There is no wage shortage for employees at present."

Some industry analysts believe that the star wardrobe is not simply a temporary financial strain, but because of the company.

Unclear, overvalued and questionable operating data are questioned by many investment institutions.

D financing is not going smoothly, so I am afraid it is difficult to find the next investment organization. "

In this regard, the above star wardrobe responsible person also said that the company's D round of financing has been nearly completed.

Located in Cross-border

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The star wardrobe has always been known for its high profile and willfulness in the industry.

The core business mode of the company is through overseas direct mail, bonded warehouse stocking and foreign design domestic production three models, the guest price of 300-500 yuan clothing products, through celebrity endorsements, sell to the domestic white-collar young consumers.

But high profile.

Has always been questioned.

In the industry view,

The current business model and sales scale are not enough to support willful high-profile marketing, and tight capital chains are also reasonable.

In the closing battle of the former star crossover fashion show "goddess new clothes", the star wardrobe took the last series of works by Bea Hayden and designer Li Wei for 61 million 190 thousand yuan.

The sale price of the Bea Hayden series is 299 yuan, and the cost of promotion, R & D and logistics will be eliminated. The cost of a single recovery of 61 million 190 thousand yuan will be sold over 200 thousand pieces.

According to incomplete statistics from reporters, only in the "goddess new clothes" program,

The auction amount has exceeded 200 million yuan.

In addition, last year, star wardrobe won the exclusive title right of "supermodel", the title of the "Korea China Fashion king", the title of the "Korean fashion king", the "entertainment rush back" and the "fashion popcorn" of the Iqiyi homemade program. Last year, the title rights of the celebrities wardrobe were also awarded.

Correspondingly, according to public information, star wardrobe went online in August 2012.

Since 2012, it has received several rounds of financing.

Among them, the most concern in the industry was StarVC, which was founded by Quan Ren and Li Bingbing in October 2014, and tens of millions of dollars in C financing such as Jiangnan Chun and long Zi shares.