Dialogue Cutphobia Designer Harry

The classic works are not easy to be outdated, not easy to be damaged, and will not be forgotten by the wearer in the corner. The soul of a good work lies in whether it respects the clothes themselves and whether they are satisfied with all the needs of the buyers.

In the Mercedes Benz China International Fashion Week (2016 spring and summer series), apart from the award-winning designers, there are also the first designers to be released. They are young, brilliant and have unlimited potential. These designers fully show the attractiveness of the China Fashion Week and highlight the strength of the "new Chinese independent design force".

Q: would you like to talk about the designer's personal experience and how to create his own brand?

A: speaking of making clothes seems like a natural thing for me.

When I was young, because I didn't have the knowledge of art, I even couldn't apply for the major of clothing. I didn't apply for it until second jobs after graduation.

In 2008, by chance of being invited by friends, Li Yue Jia Chang International Department Store Co., Ltd. is responsible for purchasing and acting on foreign brand clothing. This opportunity has enabled me to keep in touch with the origin and development of fashion industry and have a deep understanding of brand culture.

In the process of buying a buyer, he often comes up with his own ideas on clothes, and has some thoughts on the impact of Western brands on the domestic market.

In 2013, because he felt that he needed to improve his professional knowledge, he went to Toronto to study. In the process, he had the idea of creating his own brand. He wanted to organize, summarize and express what he learned and accumulated over the years by making clothes.

This idea was also strongly supported by the company, so there was cutphobia.

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In the process, I integrate my favorite style elements, taking into account the audience and practicality of clothes, and in order to pay tribute to my favorite masters, I put the brand in the simple design of men and women.

Q: a successful independence in your heart.

A: from the perspective of designers, I am afraid I am not qualified to enumerate these elements. I can only summarize my views with onlookers.

Individuals believe that the original independent brand of success lies in originality, two independence and three commercial value.

First of all, originality is the embodiment of designer's creativity. Without originality, it will lose the independence of design. The works will also be drowned in many similar products without memory points, so the original design is the most important point, like the diamond lattice in Chanel, like wrinkles in Lssey Miyake.

Independence lies in the brand's independent and unique design language, and does not depend on any organization or individual outside the designer.

The design concept without any constraints can be called independent design.

Whether the brand is successful or not depends on whether the final product is profitable or not, and the unprofitable brand can not be regarded as a successful brand.

Products that have no audience and can not create profits have no value.

Q: what is the focus of the design now? What are your thoughts on the business development and planning of your brand in the future?

A: as far as the present work is concerned, market operation and sales are the most important parts after the publication of the works.

Now we are actively promoting the promotion and publicity of the new season works, and will also increase sales channels and open the market.

Subsequent business operations require professional teams to operate, so they are also actively seeking suitable institutions for business cooperation.

The independent designer brand is suitable for selling the main buyer shops under all online and offline outlets.

People and audiences.

Also hope that their brand is not only limited to the domestic market, has been linked with North American sales channels, and hope to have the opportunity to face the international market.