Xiamen Is Becoming The Fashion Capital Of Hercynian And The International Fashion Week Will Be Opened.

"Shui Xiamen": 2015 Xiamen international fashion week is about to begin.

In June last year, the New York Times published the article entitled "Xiamen is becoming the" Antwerp "of China. Xiamen has become the focus of attention in fashion circles.

In fact, Xiamen has attracted many fashion elements to converge with its unique city temperament.

Ji Wenbo, Ceng Fengfei, Shangguan Zhe, Cai Wanya, Liu Yong...

They are all familiar names in fashion circles. They go to many cities at home and abroad, and still choose to take root in Xiamen. Louis Vuitton, Gucci and other international first-line brands are settled. The famous brands such as the seven wolves, Baozi and so on are the headquarters and design centers settled in Xiamen. The leading theaters in the southern Fujian drama theater and the Kejia Art Center, the numerous music festivals and cultural festivals, enrich the fashionable life of Xiamen people.

Today, the 2015 Xiamen international fashion week is about to begin. Many major conferences and fashion art events are staged. Xiamen is once again focused on fashion.

This fashion favored city is striding toward the "design city, fashion capital".

Cai Wanya graduated from the Fujian arts and crafts Academy in early years and went to Shanxi to start an undertaking. But he still loves Xiamen: "only in Xiamen, I can feel people's concern for the humanities, the pursuit of romance and the desire for peace.

I want to create a quiet space with simple utensils, an elegant way of life and a modern man's return to nature.

Cai Wanya believes that these works with the smell of Xiamen will gradually change people's living habits and bring about a long absence of tranquility.

Like Cai Wanya, there are many designers who find inspiration and sense of belonging in Xiamen.

Because Xiamen itself has a unique fashion character.

"Shui Xiamen": the fertile soil for fashion brands to thrive

Lv Shouguo, director of "APAX Chuan Li Qing Mo", has worked in fashion show for 20 years in Xiamen.

Witness of brand growth.

Lv Shouguo told reporters that most of his business started in Jinjiang and Shishi, but he still chose to take root in Xiamen. He predicted that this would be a place for fashion brands and fashion industries to gather.

Facts have proved that Lv Shouguo is right.

Nowadays, seven wolves, nine herd kings and seven cards have already had their own design brands, and have moved their headquarters and design centers to Xiamen, and have gone to the vast market at home and abroad through the platform of Xiamen.

Not only are these well-known brands in China, but with the vigorous implementation of famous brand strategy in Xiamen, hundreds of international second line brands such as Louis Weedon, Louis, Burberry (Burberry), Jaeger Le Coulter (Jaeger-LeCoultre), and Piaget ("Vuitton") have been linked to "herons". Xiamen has become the most concentrated area of Haixi international brand, and has become a fertile land for a series of fashion brands to thrive.

"Shui Xiamen": a paradise for fashion lifestyle gathering

Xiamen, a city that has pioneered photography, horse racing and bowling in the country, is continuing to lead fashion and become a paradise for all kinds of fashionable lifestyles.

As the 2015 Xiamen International

The supporting activities, known as the photography "Cannes" Arles International Photography season, strawberry Music Festival and other activities have begun to win the enthusiasm of Xiamen residents.

In fact, Xiamen has already formed the atmosphere of national fashion.

Gulangyu Islet, Zeng Cuo, Sha Po Wei and Chai coffee street, Xiamen can be seen everywhere fashionable life leisure venues; Minnan theater, Jia Tan theatre and other high-end theaters, the introduction of China, Pauli and other leading domestic theaters, Xiamen people at home can enjoy the world-class performance; there are world chorus festivals, Guanyin mountain Beach Culture Festival, white dolphin Music Festival, breeze ensemble and a series of brand performance activities, Xiamen has become a fashion lifestyle gathering paradise.

Indeed, in such a "Shui Xiamen" fashion, there is no reason why it should not be partial to her.