Jiang Liangjun: Just Do The Most Personalized Customization, That'S All.

Recently,

In the media interview, Jiang Liangjun, a custom center, elaborated the story of the original bird and the story behind them.

What criteria have been used to measure the awards of the birds? Why did they win the prize?

Jiang: because of the weather, these awards are basically concentrated.

And Europe, their evaluation mainly focuses on functional testing, performance testing and extreme destructive testing of a garment.

For example, many outdoor brands are using TEX fabrics, TEX belongs to fabric coating. In addition, the breathable layers and warp weft layers of different brands of clothing are different. The three birds are effectively combined to create a breathable clothing with good ventilation effect and windproof and rain proof, which has reached the leading level in the industry.

The brand and product of the original bird?

Jiang Zong: as an outdoor sports brand, primitive birds have been well known. It is a sports brand founded in nearly twenty years.

The ancestors have always been committed to the development of high quality outdoor sportswear, and have designed the industry's certified clothing and down jacket.

Subsequently,

In your own way, you can go farther and farther on the road to success.

What are the major categories of the products of the birds?

Jiang Zong: the earliest bird of origin was the brand that designed the assault clothing and mountaineering backpack.

Until now, its products have covered all outdoor outfits, from hats, tops, bottoms to down garments, and the wading shoes that have just been launched in 2015.

In many places, we have seen the brand of the original bird, such as the national mountaineering team and some film and TV dramas.

Jiang Zong: there is a movie called "Bourne shadow 4". I believe many of our audiences have seen it. This movie has almost become a product launch of the original bird.

Whether it is its owner or other characters, the product of the original bird goes through the whole movie from beginning to end.

If we follow the idea of our common people, we must have strongly sponsored the movie, but in fact, it did not sponsor it, but the movie directors and protagonists preferred the birds.

It is believed that the shooting environment and the plot design of "spy film 4" requires the brand of the "bird of origin" to keep the members of the theater warm and cold.

The Alashan heroes' club will be 10th anniversary soon. Do we have any plans to participate in it?

Jiang Zong: not only interested, but also very much looking forward to it.

From the commercial point of view, there are not many advertisements for primitive birds.

One thing is similar to Apple's corporate culture. There are few professional advertising.

But when new products come out, the product launches of the birds are as grand as apples.