London Fashion Week Announced That It Will Move To Soho District.

Since 2009, the London Fashion Week's main show has been pferred from the Natural History Museum to the Somerset House of the palace built by Duke of Somerset in 1553.

Over two times a year, every 5 days in spring, summer, autumn and winter fashion week, more than 50 brands will show up here, including J.W. Anderson, Margaret Howell and so on.

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JUST FOR TEE, ALIAS and other Chinese designer brand London Showroom CROSSOVER EAST has participated in Somerset House in the past few years.

Its founder, Chen Rong, believes that fashion week in Somerset House has many advantages.

"Somerset House has a very strong atmosphere, and the surrounding buildings make lots of art exhibitions, which is very artistic.

BFC's office is also in Somerset House. It is convenient and convenient to manage.

Go to see these venues with designers.

Chen Rong said to the interface news.

However, many big brands have never been on the Somerset House show, such as Burberry's choice of Kensington Gardens, while Paul Smith prefers the central Saint Martin Institute.

Brewer Street is located in Soho District of central London, but it is not far from Somerset House, and it is less than 30 minutes' walk.

As a matter of fact, there are also some brands in the new location of Brewer Street to do exhibition and static display.

Although the appearance of the new location is not as great as that of Somerset House, compared with the building structure of Somerset House's Grand Plaza, the use space of the new site will extend to the next two levels and larger space.

The London Fashion Association said in its official statement that the new location is closer to the fashionable block in London.

"(Brewer Street) is 1 miles away from Bond Street, Denver street and Oxford street, and the new site has long been known as" Fashion Park ", which will give designers more free and flexible space to show their aesthetics and personality.

Caroline Rush, chief executive of London Fashion Association, said.

After the New York fashion week decided to withdraw from the Lincoln center, London Fashion week also needs to move.

The British Fashion Council sent mail to all the exhibitors and Showroom in the near future, announcing that the 2016 London spring and summer fashion week in September will be moved from Somerset House to Soho Brewer Brewer Street.