Many Restraining Factors Still Exist, And The Development Of Small And Medium-Sized Garment Enterprises Is Still Worrying

Here in the world Clothing shoes and hats The editor of the website introduces that many restraining factors still exist, and small and medium-sized garment enterprises are worried about their stable development.

In the first half of the year, the production of the clothing industry showed a restorative growth. Enterprises above the designated size completed a total of 14.11 billion pieces of clothing, up nearly 4% year on year, 3.21 percentage points higher than the same period last year.

From January to June, Clothing export It has experienced a change from weak to stable. The recovery of market demand in developed countries is an important factor in stabilizing China's clothing exports. Domestic sales growth is relatively low and still weak. At the same time, although the output of enterprises above designated size has increased, the profitability of the industry has not improved significantly. Many factors that inhibit the development of the clothing industry still exist. It is expected that the operating pressure of enterprises will increase in the second half of the year, especially SMEs.

Micro growth of exports in the first half of the year

The China Garment Association recently revealed that as China's garment industry is a typical export-oriented industry, affected by the weak recovery trend of the global economy in the first half of 2014, the production of China's garment industry has achieved corresponding growth. The recovery momentum of developed economies is good. The U.S. economy has kept recovering. The growth of manufacturing and service industries has accelerated. The unemployment rate has declined. The momentum of economic growth has increased, driving demand recovery and consumption growth; There are many favorable factors in the economic growth of the euro area, especially the recovery of industrial output growth, the consumer confidence index, and the consumption power of residents gradually increased; Although Japan's economy is growing, it is dragged down by poor exports. At the same time, the increase of consumption tax rate also inhibits the growth of consumption expenditure, which further affects enterprises to expand investment, and the driving force of economic growth is weakened; Since May last year, due to the withdrawal of foreign capital from emerging markets and the lagging structural reform, the economic growth of emerging economies has generally declined.

At the same time, in the first six months, China's GDP grew 7.4% year on year. The overall economic operation was stable, structural adjustment was progressing steadily, and the transformation and upgrading momentum was good, showing a trend of "overall stability, progress in stability, and growth in stability". Market expectations continued to improve but there was still downward pressure.

In this context, global market demand has recovered. Driven by this, China's clothing exports experienced a process from weak to stable in the first half of the year, and recovered month by month in the second quarter. Among them, the demand recovery of developed markets, especially the EU market, is an important factor to stabilize China's clothing exports; However, due to their own economic factors, the demand of emerging markets has weakened, and the growth rate of China's clothing exports to them has declined significantly.

Domestic demand remains weak

In terms of domestic demand, although China's economy improved in the first half of the year, from the long-term trend, the growth of residents' income slowed down and the consumption growth momentum was insufficient. The overall scale of China's clothing domestic sales has expanded, but the growth rate is relatively low and still weak. According to the statistics of China National Business Information Center, the retail sales of 100 key retail enterprises in China fell by 0.2% in the first half of the year. Although the retail sales of clothing products increased slightly by 1.2%, the retail sales declined.

At the same time, the China Garment Association stressed that, affected by demand, although the output of enterprises above designated size in China's garment industry increased slightly in the first half of 2014, the output of enterprises below designated size still declined. Judging from the perspective of the whole industry, the overall output should be basically the same as that of the same period last year; The main indicators of China's clothing industry as a whole are basically normal, but the profitability has not improved significantly. Among them, the benefits of enterprises above the designated size are stable, and the loss area is narrowed, but the operation quality is obviously polarized, while a large number of small and medium-sized enterprises are still facing great difficulties and pressure.

　　 It may remain stable in the second half of the year

As international demand continues to recover, China's domestic demand continues to grow, and inventory adjustment has also achieved some results, the China Garment Association expects that the production of China's clothing industry will remain stable in the second half of this year, and the total volume may increase by a small margin. China's clothing industry is operating cautiously and optimistically.

According to the China National Garment Association, from the perspective of economic environment, the trend of moderate recovery will continue in the second half of the year. Global economic activity has generally strengthened, and the scope of recovery has expanded. In terms of developed economies: the GDP of the United States in the second quarter exceeded expectations, and the economic recovery is expected to continue; Although Europe has gradually stepped out of recession, the risks have not been removed, and the momentum of economic growth is slightly insufficient; Japan's short-term recovery seems to be strong, but structural reform is difficult to make progress, and growth has become sluggish. The second half of the year may also lack growth momentum. In terms of emerging economies: in addition to some countries continuing to maintain a high growth rate, some developing countries' economies have experienced a major downturn, and the risks have further increased.

At the same time, China's economy also has downward pressure and uncertainty. In the process of "micro stimulus", it will continue to optimize the structure, slow down and improve the quality, and may repeatedly bottom out. On the whole, the growth will be in a reasonable range.

Therefore, in terms of domestic sales of Chinese clothing, the promotion of urbanization and the growth of residents' income will ensure the continued expansion of domestic consumption. However, due to the impact of the economy, the residents' willingness to consume is not high, and the weak demand will continue, and the relatively low growth rate will become the norm.

In terms of exports, the mild recovery of the global economy has improved the external environment of China's foreign trade, and the export situation of China's clothing industry will further stabilize and slightly recover. Among them, the export to the United States and Europe may maintain a certain growth, while the export to the Japanese market will not grow much, or even may decline. Export growth to emerging markets will still slow significantly.

Driven by both production and marketing, the overall benefit of China's clothing industry remained stable in the second half of the year, and the loss continued to narrow. However, there are still many factors that inhibit the development of China's clothing industry. With the increasing pressure on enterprise operation, it is difficult to significantly improve the industry efficiency, and the profit space may be further narrowed. in especial Small and medium-sized garment enterprises The difficulties are even more prominent.