Marketing Tactics Upgrading Of Clothing Retail Market

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< p > "at present, the middle and low clothing market, which is mainly in the form of" a target= "_blank" href= "//www.sjfzxm.com/" > clothing /a > retailing industry, is at the edge of oscillation.

Individual clothing retail employees told reporters that the retail sales of individual clothing in recent years were relatively stable, and there were no ups and downs. However, the whole market was always on the brink of oscillation, and this pressure mainly came from the extrusion of mid-range brands and the needs of individual retail industry's own development.

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< p > individual garment operators said that retail sales of individual clothing are now facing strong challenges.

The first is the rent problem, and the proportion of the rent to the operating cost is increasing, which has affected the overall profit level of the individual clothing retail industry.

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< p > followed by the source of goods, because the low and middle clothing market is more dependent on the source and wholesalers, so dozens of households are in the same place to purchase goods from the same wholesaler, which causes the deterioration of the competition and also affects the operation.

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< p > Third, the pressure of mid-range brand products on the middle and low clothing market has been relatively large. Not only a large number of mid-range clothing brands that have been eliminated from the mid-range market compete in the intermediate and low market junctions, but also some of the mid-range clothing products' rapid circulation ideas also bring impact to the retail of individual clothing.

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< p > the industry believes that from the perspective of consumption demand, the middle and low a href= "//www.sjfzxm.com/" > clothing > /a > market still carries huge daily consumption needs. From the overall perspective, the ratio between the low and middle garment market, the middle end brand market and the high and medium brand market should be 4.5:4:1.5.

In the total sum of profits, the mid-range brand market takes an absolute advantage, with a ratio of 3:5:2.

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< p > for the middle and low market marketing, insiders believe that "the low and medium brand marketing market has not changed much in recent years in marketing thinking, but it is not without change. For example, some individual clothing retailers will provide consumers with a large number of clothing matching suggestions during the sales process, which is a kind of technical marketing.

The characteristics of a target= "_blank" href= "//www.sjfzxm.com/" > brand clothing < /a > sales are characterized by flexibility and individuality, and the main trend of future development is to make full fuss about individuality.

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