People Rely On Clothes, Horses, Saddles, Displays To Help You Win At The Terminal.

< p > so far, as an integral part of China's garment industry, display has developed over 100 years in developed countries in Europe and the United States.

In the course of more than 100 years of development, various countries have gradually formed the "label" of unique display style with a unique sense of identity: the American style is more open and bright, the English style is more rigorous than traditional, and the Italian style is noble and concise.

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< p > in Asia, Japan and Korea were the first to develop better.

Japan's < a href= "//www.sjfzxm.com/news/index_c.asp > Fashion Show < /a > style combines all kinds of characteristics, highlighting the delicate taste of clothing.

South Korea is also one of its own, focusing on the variety and variety of different single products.

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< p > in fact, many celebrities have been active in the history of the development of clothing display.

The most famous of them is Giorgio Armani, the world-famous fashion Godfather. His first job in the field of clothing is to display windows for La Rinascente, a famous department store in Italy.

It is precisely because Giorgio Armani came from Chen Li Shi, so he has a more profound understanding of the clothing in the store: "we need to create an exciting and unexpected experience for our customers, and at the same time maintain a clear and consistent identification on the whole.

Every part of the shop is expressing my aesthetic ideas. I hope to show my design in a space and atmosphere and provide a deep experience for the customers.

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< p > especially fast fashion brands abroad are not only the beneficiaries of terminal display, but also the active promoters.

For example, ZARA and UNIQLO, in addition to maintaining new products to stores every week, basically no advertising, fashion show, their fashion is reflected in the shop display system, the demand for clothing division Chen is very large.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > ZARA < /a > has a unique view of Chen Li: "although the quantity of each series of commodities is limited, but by renewing the stock two times a week and placing the goods in rotation, the store still gives people a new feeling every day, which is a good result of making the exhibition plan ahead of schedule.

Customers can't help but look around in the shop. They feel that the store always seems to be updating. "

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Less than P, some luxury brands are demanding on display.

It is not only divided into indoor display and outdoor display, but even the garbage in the window, Chen Li Li is responsible for special garbage cleaners, not just calling two dustmen.

Let alone lighting, props and clothing collocation, even the location of the price tag on clothing is very particular.

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< p > > as a development in Europe and America for a hundred years, < a href= > //www.sjfzxm.com/news/index_c.asp > exhibition > /a > Where is the gap between display and domestic brands? For this reason, we interviewed Zhou Tong, a famous exhibition expert. He thought: "domestic display in three aspects is not comparable with foreign countries.

First of all, budget input.

Many fashion brands abroad will invest more than 20 thousand of their windows every quarter.

Take Diesel as an example, Diesel will change its windows every month, and the cost of each window will be over ten thousand. In a year, the investment will be very large, which can not be compared with the cost of domestic display.

The difference in input results in the limitation of the quality of visual promotion and the space to play.

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< p > second is the difference between the quality of the talents in the industry.

European countries and the United States and other more developed countries, design institutes have visual communication professionals.

In the professional design, product design and marketing will be combined, and there will be training of visual communication talents, which will be relatively early in the supply, storage and development of talents.

In the 80s of last century, display designers in the western fashion market were relatively mature, and there was room and protection for employment and treatment. At that time, there was no display in our fashion market, so we were relatively backward in the display of talent and technology factors, and belong to a rising star.

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< p > third is the business concept.

The high fashion industry has developed from aristocratic culture based on advanced customization in France, Italy and the United Kingdom.

They pay more attention to brand culture and personality when making brand, so most of the luxury brands are concentrated in Europe.

Our clothing brand development is relatively late, our brand operators pay more attention to business profitability as the most important goal, so there is a lack of cultural details in the business philosophy.

These three points lead to a big gap between our exhibition and foreign counterparts. "

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