Home >

Revealing The Bitter History Of Huang Zhongru, A Chinese Shoe Maker In Peru

2014/1/11 12:43:00 32

Hardworking Soft Leather Shoes Financial Crisis Honesty And Friendliness

father's grocery store is mostly miners, sugar makers and paper workers. They start working very early every day. Huang Zhongru gets up at 4, prepares food, sells coffee, bread and so on. In addition to providing room and board, father gives him only one dollar a month as a nominal wage. But it was during this time that Huang Zhongru tempered his will to bear hardships and hardships, became familiar with everyday Spanish, and firmly determined the determination of < a href= "//www.sjfzxm.com/pioneer/" > pioneering work < /a >. 
 in Bala Manga Town, Huang Zhongru found that the shoe industry in Peru had a very high profit. So he left his father's shop and came to the Callao area near Lima and worked as a salesman in a shoe shop in China. 
 speaking of sales shoes, Huang Zhongru has a unique set of methods and ideas. He said, selling, selling shoes is secondary, first of all, we must sell ourselves, when customers recognize you, you can better sell products. So before selling shoes, Huang Zhongru always strengthened communication with small shop owners or small traders, established friendship, then supplied them, and achieved good sales results. 
Less than P, 3 years in the shoe shop, Huang Zhongru earned his first barrel of gold in Peru: $10 thousand. While selling shoes, he also wanted to meet some shoe factory workers and learn from them the process of making shoes. Huang Zhongru found the starting point of her career, and decided that < a href= "//www.sjfzxm.com/pioneer/" > shoemaking industry < /a > is her own future. 
In 1960, Huang Zhongru opened a leather workshop with people in partnership with P. Huang Zhongru noticed that the brand leather shoes produced in Peru were hard leather, not as comfortable as the soft leather shoes produced by the European and American countries. He decided to locate their products in the manufacture of soft leather shoes, which could fill the blanks of the Peru shoes and win the market space for their products. Although it is the boss, but in order to ensure the quality of leather shoes, Huang Zhongru always selects and purchases leather personally and participates in all processes and links such as design, production and sale. 
 by virtue of good quality and flexible marketing strategy, Huang Zhongru's shoe factory has reached 300 pairs of Nissan leather shoes for second years, becoming a small and medium-sized shoemaking enterprise in Peru. In the following ten years, Huang Zhongru boldly introduced talents, invited the professional and technical personnel of shoe industry to join in, and made rectification to the style development, product processing and price system, and the performance of shoe factories began to increase exponentially. 
 in the 80s of last century, Latin America was the "ten years lost". Peru's economy also suffered serious crises. Many factories failed because they could not afford to take a heavy blow. Huang Zhongru's shoe factories also faced difficulties. In normal operation, shoes factories sell goods on credit, usually 60 days and 90 days, but with inflation, 30% of each month's money evaporates naturally. At the time of the shoe factory's life and death, Huang Zhongru and his partners decided to change the previous a href= "//www.sjfzxm.com/pioneer/" > clearing mode < /a >, replacing the local currency with us dollars to reduce the risk of inflation. At the same time, they also try their best to insist on paying wages to the workers on time, so as to stabilize people's hearts and ensure the normal operation of shoe factories. 
 in the tide of the financial crisis, Huang Zhongru's enterprise not only failed to go bankrupt, but expanded the scale by using the opportunity of reshuffling the industry. He traveled with his assistant to some developed countries such as Italy and France to purchase advanced equipment, so as to upgrade their products from middle to low grade to middle and high grade, from imitation to others to create their own brands and create a miracle in Peru's financial crisis. From the early 90s, Huang Zhongru began to have his own brand shoes, "Monte Carlo", taking the Spanish "quality" and "fashion" agreement. For more than 20 years, "brand" brand has always been one of the most popular brands in Peru because of its quality, comfort and novelty. 
 Huang Zhongru is an old man who has dreams and dares to < a href= > //www.sjfzxm.com/pioneer/ > practice < /a >. His experience is rich and colorful. At first, he dreamed of getting rid of poverty and realizing his dream. He looked forward to his own career and persevered in fighting for it and finally succeeded. Behind the success, Huang Zhongru has his own unique business philosophy. He said, "friendliness is very important, because friendliness can build mutual trust. If it is important to earn money, it is more important to win people's trust and fraternity. This is my motto". 
That's what P said, Huang Zhongru. He talks about honesty and friendliness to his customers, and is more concerned about his employees. He always uses the Chinese concept of "caring for the heart" to deal with the relationship with employees. Huang Zhongru always said that if the company has interests, employees should get their reasonable interests. His shoe factory has never had a labor dispute over the years. His "a href=" //www.sjfzxm.com/pioneer/ "honesty and friendliness" /a has won the praise of the people. The employees do not call him "boss", but rather the Western name called Pablo. 
 perseverance, diligence, honesty and friendliness, develop with wisdom and sweat, and create a career platform beyond self value. Huang Zhongru's way of doing business can be said to be a model of many Chinese entrepreneurs in Peru.