Designer "Two Generation" Challenging Fashion Family

In Europe, the fashion industry is largely a family business. The largest LVMH group and Kering group are controlled by the Arnault family and the Pinault family. Compared to French collectivization, the Italy family is more centralized. From Zegna to Versace, it is often the family's most important CEO, CFO and CMO. Designer Other posts. The unity of the family business is self-evident. Anyone with a change in the family can quickly reach the top of the family to ensure that the brand is safe. After the assassination of Gianni Versace, her younger sister Donatella Versace took over. Although the design was not as amazing as her brother, she was also surprised to see that the brand had passed over 15 years. Everyone knows that Giorgio Armani, a senior heir, has an able heiress - her niece, Roberta Armani. She was the right arm of Armani.

When it comes to designing the two generation, Miuccia Prada is the most successful. From the "doctorate of Political Department" to "fashion designer genius" transformation, not every family successor can do it. But who will take over after her? Prada and her husband have two sons, the eldest son Lorenzo is drunk racing, and the two son is good at sailing. Look at Fendi, the heiress Silvia Fendi and Karl Lagerfeld jointly run the design of men's wear, while women's clothing design is entirely responsible for the latter. Over the years, Lagerfeld's "empress" Chanel and "little Lord" Fendi have been safe and well connected with the Fendi brand in terms of employment. Instead of letting one's family design mediocre works, it is better to share the gifted talent with other brands.

It is indeed a problem for many family businesses to find someone outside the family. Not all families are as lucky as Sonia Rykiel to have a daughter who redesigns and designs herself. Trussardi brand has hired Umit Benan Sahin to serve as the design director of the group's main line Trussardi. Although the designers are not high-profile and do not cause much public concern, their new imagination for brand still brightens many fashionable clothes. Unfortunately, fashion has the final say. However, Gaia Trussardi, the great granddaughter of Dante Trussardi, founder of Trussardi for two years, took the place of the family.

Of course, not everyone is willing to inherit the brand of relatives. Vivienne Westwood's son Joseph Corre would rather work with his wife to run an advanced lingerie brand, Agent Provocateur, and would not like to enter her mother's brand; Yohji Yamamoto's daughter Limi Yamamoto wants to become the closest opponent to her father, and the brand name Limi she and his father's brand are both competing in Paris fashion week. Diane von Furstenberg's son Alexander von Furstenberg has entered the financial industry, leaving her wife Alexandra working for her mother and acting as the image director of the brand. Tommy Hilfiger supported her daughter Ally to create NAHM brand. After a year, the brand was closed because of poor management. The story of the fashion family is a modern apocalypse. The old family is being bought by big conglomerates, and the new brands are also being eliminated. The designer's "two generation" road is not easy to go.

When it comes to designing the two generation, Miuccia Prada is the most successful. From the "doctorate of Political Department" to "fashion designer genius" transformation, not every family successor can do it. But who will take over after her? Prada and her husband have two sons, the eldest son Lorenzo is drunk racing, and the two son is good at sailing. Look at Fendi, the heiress Silvia Fendi and Karl Lagerfeld jointly run the design of men's wear, while women's clothing design is entirely responsible for the latter. Over the years, Lagerfeld's "empress" Chanel and "little Lord" Fendi have been safe and well connected with the Fendi brand in terms of employment. Instead of letting one's family design mediocre works, it is better to share the gifted talent with other brands.

It is indeed a problem for many family businesses to find someone outside the family. Not all families are as lucky as Sonia Rykiel to have a daughter who redesigns and designs herself. Trussardi brand has hired Umit Benan Sahin to serve as the design director of the group's main line Trussardi. Although the designers are not high-profile and do not cause much public concern, their new imagination for brand still brightens many fashionable clothes. Unfortunately, fashion has the final say. However, Gaia Trussardi, the great granddaughter of Dante Trussardi, founder of Trussardi for two years, took the place of the family.

Of course, not everyone is willing to inherit the brand of relatives. Vivienne Westwood's son Joseph Corre would rather work with his wife to run an advanced lingerie brand, Agent Provocateur, and would not like to enter her mother's brand; Yohji Yamamoto's daughter Limi Yamamoto wants to become the closest opponent to her father, and the brand name Limi she and his father's brand are both competing in Paris fashion week. Diane von Furstenberg's son Alexander von Furstenberg has entered the financial industry, leaving her wife Alexandra working for her mother and acting as the image director of the brand. Tommy Hilfiger supported her daughter Ally to create NAHM brand. After a year, the brand was closed because of poor management. The story of the fashion family is a modern apocalypse. The old family is being bought by big conglomerates, and the new brands are also being eliminated. The designer's "two generation" road is not easy to go.