Scientific Research And Innovation Are The Core Connotation Of Nike Brand.

In the Nike headquarters compound, there is a place called "innovative kitchen", with a sign on the door that says "kitchen is heavy, and no one is allowed to enter".

This is Nike's president and CEO Mark Parker's favorite place to visit.

"It's a laboratory for Nike to research and develop new products in the future. My shoes are new shoes that are still being tested."

The CEO, who joined Nike in 1979 as a designer, leaned down and showed his softness with his fingers. "The soles and uppers of this shoe are equipped with the latest technology and materials, which make shoes soft and breathable, and at the same time play the original elasticity of the feet.

These shoes are very comfortable for me. "

For many sports enthusiasts, Nike brand sporting goods is one of their permanent sporting goods.

All of today's Nike stems from a handshake of two visionary Oregon people.

The two men are Mr. Bill Bowerman and his Ederfield Nate at the track and field team of University of Oregon.

Since the early 70s of last century, Nike's footprint has been spread over over 160 countries and regions. From a distributor of footwear products rooted in the United States, it has developed into a world-renowned brand of footwear, clothing and equipment, with a global revenue of over $16 billion.

More than 30 thousand Nike employees are working hard to achieve Nike's mission: bringing inspiration and innovation to every athlete in the world.

Why can a pair of ordinary sneakers that just look on their feet travel around the world?

Parke's answer is scientific research and innovation.

In Nike's global headquarters in Oregon, Nike sports research laboratory is the core Department of the company.

20 years ago, the lab started from a passionate little laboratory and grew up with Nike.

Of the 25 researchers led by lab director Mario Lafotina, 7 experts hold doctorate degree in human biomechanics or related fields, and 10 experts hold master's degree in bioengineering, biomechanics or related fields.

Over the years, Nike scientists have tested countless ideas in the most advanced research facility, constantly pursuing more outstanding performance, lighter and more durable sports products.

"From this lab, we can see Nike global headquarters, which is also a cohesive place for competitive advantage."

According to Parke, Nike sports research laboratory has covered 95% of all sports. Its research and development idea is to take athletes for athletes.

They listen carefully to the needs of athletes and get inspiration from communication with athletes. Athletes will tell Nike's research and development staff, "I hate to run barefoot."

To this end, Nike has found that foot slips occur in every step when people walk or run in shoes.

Although it is only 1 millimeter slip, it will accumulate a lot in the whole process of competition.

According to the pace of 1 meters, after 1000 meters, it is equivalent to a total of 1 meters, and the gap between the first and third is often less than 1 meters. This figure has attracted the attention of Nike.

To this end, Nike invented the Flywire technology.

This technology enables the nail shoe (dedicated shoe) supporting plate to be as close to the foot as possible, so that users forget the existence of shoes.

It is reported that this technology will first be applied to some sports shoes.

So how does Nike sports research laboratory cooperate with athletes?

Parke told reporters that the work of sports research laboratory is to determine the needs of athletes by decomposing the specific movements of athletes, such as walking, stopping, moving forward, backward, sideways or jumping.

In addition, Nike sports research laboratory also has "environmental chamber", which can simulate all kinds of weather conditions encountered by athletes, so as to improve the design and fabric of high-performance clothing.

Parke, taking Nike as a Chinese athlete, designed the sportswear and sports shoes of the 2008 Beijing Olympic Games as an example. Nike took 4 years of development time, equipped with 54 design elites, and conducted numerous discussions with 22 Chinese sports associations.

The design team of China and the United States is responsible for the design project.

The designers consulted the athletes in every design process.

In Beijing alone, designers have scanned thousands of feet to help designers understand the foot shape of Chinese people.

The Department also worked with research institutes in Beijing and Shanghai to investigate athletes and understand their preferences for their equipment.

After that, Nike began to redesign sneakers and match suits that had remained unchanged for years, some even decades, and innovated with lightweight innovation and improved athletic performance.

Parke confidently said, "the performance products we launched for the Beijing Olympic Games concentrate some of the essence of Nike's historical products.

Every gram weight is important in competition.

Athletes need lightweight sports shoes and sportswear, which make them confident in the competition. That's exactly what we design for them.

We work closely with athletes to help them tap their potential and play the best competitive level. This is the core spirit of Nike.

"All Chinese athletes from martial arts to wrestling, from hockey to fencing and so on will wear the most innovative sports shoes and match suits to shine in the Beijing Olympic Games."

Parke finally stressed that since its entry into the Chinese market in 1991, Nike has made rapid progress in China with its leading product technology and advanced marketing methods, as well as the accurate grasp of Chinese consumers and markets.

Nike currently has retail outlets in more than 300 cities in China, and has just realized sales revenue of 1 billion US dollars in China. China is not only one of Nike's most important supply markets, but also rapidly developing into Nike's second largest consumer market.

"The Beijing Olympic Games will provide an international stage for Nike. With this stage, Nike will make full use of the brand leading edge that the company has established in China and achieve better results in the Chinese market."