On The Occasion Of Dalian International Service Expo, "Brand Dalian" Launched The Promotion Of 12 Local Brand New Products In Dalian

September 8, 2012, Dalian latest fashion New product promotion media conference recommended 12 for Dalian citizens clothing The brand has nearly 60 fashionable fashions. It is understood that this is the third time for Dalian Garment Industry Association to introduce Dalian local brands to the whole country in the form of media release.

This promotion not only attracted "new" clothing enterprises such as Dalian local Cinda, Yanyan and Fengyi, but also old famous enterprises such as Sang Fulan, Sifan and Dingtelai seize the opportunity to show themselves.

In recent years, Dalian Clothing enterprises Faced with various uncertain factors: the increase of employees' wages, the increase of welfare benefits, the idle equipment caused by insufficient recruitment and orders, and the rise of the RMB exchange rate against the US dollar are all affecting the smooth adjustment of Dalian's clothing industry. Faced with these difficulties, nearly one thousand garment enterprises in Dalian have been constantly innovating and making breakthroughs and actively looking for domestic sales channels. Saint Wayne Clothing Clothes & Accessories Su Yanhui, the general manager of the limited company, told us that garment enterprises must have two "qualities" to transform from export to domestic sales, that is, the change of concept and the thrust of the market.

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Conference site

Conference site

The change of concept means that garment enterprises should have their own style from design to management; The thrust of the market requires enterprises to establish stable sales channels. Before the world economic crisis, Saint Vaughan had begun the transformation of its enterprise. After three years of development, 80% of its business has now been transferred to China.

But not all garment enterprises are so lucky. The promotion of the platform is particularly important for them.

This "Dalian 2012 Fashion New Product Promotion Media" with the theme of "Brand Dalian" release conference ”It is to better display Dalian's fashion and clothing culture, promote the development of Dalian's clothing brands and improve the popularity of Dalian's clothing brands by relying on the role of Dalian's clothing public service platform.