The London Olympic Games Came To An End And Made In China In The Olympics

In the early morning of August 13, Beijing time, the 2012 London Olympic Games officially ended. In the Chinese market, some well-known enterprises at home and abroad have already begun to build a new round of brand effect with the help of Olympic champions. It is understood that some sports Clothing brand , automobile brands, etc., at the first time when Olympic champions like Raytheon won gold medals, the latest advertising films were broadcast on TV to attract consumers' attention.

Of course, this is only a small part of the "combination" of Chinese elements and the Olympic economy. In fact, Chinese elements represented by "Made in China", like Chinese athletes, have always been "galloping" in the field

According to the data, the Athletic Wear Most of the "strange" berets at the opening ceremony were produced by an enterprise in Dalian, China. The clothes worn by the British delegation at the opening ceremony and the referee clothes of the London Olympic Organizing Committee were also provided by an enterprise in Yantai, Shandong Province. National brand clothing enterprises such as PEAK and Hongxingerke are partners of Iran, Kazakhstan and other countries.

In addition, among the commodities of the London Olympic Games, 5 types of towel bedding, 19 types of cups, 11 types of toy cars, 190 types of pins, 23 types of clothing, 4 types of plush doll mascots and 18 types of badges, wristbands and bracelets are all composed of made in China Done.

Hu Jinming, a brand strategy expert, said earlier that "China is an important part of the global manufacturing sector that cannot be missed. Therefore, 'Made in China' cannot and will not be absent from the London Olympic Games."

At the same time, Hu Jinming said, "It needs to be reminded that Chinese businesses should not only take this as a 'fast food' or a business, but also take this opportunity to expand their global layout and market share, and become an opportunity for Chinese enterprises to transform, upgrade and promote internationalization."