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Prices Are Thousands Of &Nbsp; Shishi Shoes And Clothing Enterprises Enter The High-End Market.

2011/1/12 13:18:00 59

January 12th, "CABBEEN is changing."

Cabbeen

Shi Yaling, chief executive officer of China (limited), said that in the past few years, CABBEEN was popular with young people and young people of about twenty years old. This is related to CABBEEN's original position, but now it is different. CABBEEN has three.

brand

Among them, the trend brand is high-end, "has 2000 yuan, also has 8000 yuan clothing".

Not only CABBEEN, Shishi some shoe and clothing enterprises are also moving towards high-end.

How to express high-end? "In simple terms, one is the price, the other is the location of the store."

Wang Zhifang, Secretary General of Shishi quality and Technical Supervision Association, said.

The price of rich birds launched last year can be compared with the world-famous sports brand converse.

CONVERSE

A brand new brand named "anywalk", with a high price of more than 800 yuan.

In operation, anywalk not only opened the official flagship store in Taobao mall, but also opened up a flagship store or entered a famous shopping mall in the fashion trend of the whole country. Shanghai Xintiandi, Itou Haruhee, Yintai department store and Zhongyou department store can be called "inch inch gold inch".

In addition to the rich birds, Mu Lin Sen also launched outdoor supplies last year. "The progress of development is proceeding in an orderly manner, as we envisage."

Lin Tianjin, director of Shishi MLIN Sen outdoor products Co., Ltd., said that the company has established more than 150 stores in the past six months.

As we all know, outdoor sports itself is a high-end leisure activity. As for outdoor products, the price is not bad. Like a famous outdoor brand Pathfinder and Columbia, a set of outdoor casual wear costs 3500 yuan and a thousand yuan cheaper. As for mountain climbing shoes, there are 400 yuan or 500 yuan, and there are also thousands of yuan.

Mu Lin Sen outdoor products are located between 300 yuan and 1500 yuan, and the price of outdoor shoes is between 400 yuan and 800 yuan. Clothing is positioned between 300 yuan and 800 yuan. "This year, we strive to build 500 terminal outlets."

"I find the left bank also very expensive, although the brand shop is rare."

Xiao Chen, one of the enterprises and institutions in our city, said he knew the brand of the left bank and realized that the price of the brand product was very high, but he did not know why it was so expensive. "The reason is very simple. Now there is no market for cheap products."

Wang Zhifang introduced that throughout the domestic men's wear market, the prices of famous brands such as the seven wolves, the powerful rallies, the nine herding kings, the Qipai, and the YOUNGOR, which occupy a larger market share, are basically kept at the same high level. The high price of the brand footwear products such as rich birds, red dragonflies, AOKANG, Kangnai and so on are also comparable. If the price has a certain difference with them, then the brand can basically be sentenced to death penalty.

Take Metersbonwe as an example. At first, the brand positioning is a student group, the price is generally around 200 yuan to 300 yuan, but now he has derived high-end brand me&city, and the related products price has also broken 1000 yuan, "high-end is the trend."

Wang Zhifang said that since its birth, Shishi rich bird clothing, CABBEEN, and other brands have been following the high-end market. Price targets have always locked other brands of high-end products, with the foundation of high-end products.

It is understood that at present, CABBEEN's existing three brands will basically be displayed in flagship stores, but next, CABBEEN's three sub series will be opened separately, "easy to distinguish between consumers and better services for high-end consumers."

Shi Yaling said.