Hongkong Han Close'S "King'S Brand" Mode Highlights Differentiation

Recently, Hongkong Hank Los Held in Quanzhou Hongkong Hank Los Press conference 2011 spring and summer new product order meeting 。 With the theme of "spreading the wings of dreams", many leading guests and more than 20 mainstream professional media attended the event to witness this historic leap forward. Lin Rongzhen, President of Hongkong YASN Close, China's mainland brand operator, said: Hank Los The whole industry chain operation platform, such as R & D, manufacturing, sales, super stores, commercial functional modules integration, will be built to ensure the quality of products and reduce costs at the same time. This will enhance the competitiveness of products in terms of cost performance and brand added value in the market. Combined with the top marketing planning consultancy agencies and strategic investment institutions of the Asia Pacific fashion jewelry brand, 2~3 will be a strong well-known brand with the experience of cultural value oriented international urban trend movement in the period of 2~3 years, and become a capital carrier of brand industrialization.

　　
According to the introduction, the brand industrialization operation mode is based on consumer oriented, using and integrating the terminal information database, and the buyer design team of many outlets, through the unified raw material purchase, research and development, product processing, distribution and logistics distribution, brand promotion, super selling field, store sales and other links, forming a complete brand communication and marketing system, equipped with advanced high-tech facilities and technology, independent and original creation of a consumer structure layer demand of multi brand, fast fashion consumer three-dimensional experience and consumer demand, forge solid forging Brand + marketing + product Three dimensional attack mode of "King's brand" platform.

　　
    YASN Li Hanfeng, assistant president of the group, said that the most obvious advantage of the brand "kingly way" mode is that it can maximize the utilization ratio of enterprise resources, maximize the effectiveness of resources in the different links of the industrial chain, and enable enterprises to realize their value in different links of the industrial chain, and centrally bring resources to high value links, so that enterprises can be competitive and escape from the range of competitors. Hank Los, as the "King's brand" of the sportswear sportswear in the industry, stands a new brand benchmark for the disruptive innovation of fashion and fashion casual clothing market.

　　
Beginning in 2010, Han Close launched the application information platform to carry out the whole process of information management in the links of R & D, production, sales and service, and create the information system of the whole industry chain system. Through the automation, systematization and intellectualization of the whole industry chain operation mode, it helps enterprises to monitor and understand all relevant information about products and sales more effectively, especially the market terminal information. Fashion sportswear The market occupies the commanding heights of the industry.