Prerequisites For Outstanding Sales Managers

Never be "self important".

In his grand monarchy, Machiavelli has such a sentence: do you want to get the right?

First of all, you must respect your rights.

Here, we can understand that one does not know how to respect rights.

On the contrary, many of our excellent sales managers are indeed faultless, but they are somewhat at a loss about their superiors' attitude.

The most obvious representation is "self support and self-respect".

As a person

Respecting rights and managing order is not only a matter of mentality, but also a strategy of strategy.

We often say that leaders are the ones who help us solve problems.

That being the case, we must believe in leadership. Even if he seems mediocre, he should firmly believe that since he is a leader, he must be exceptional.

If you can look at your leadership with such a mindset, you must benefit from yourself.

Stick to principles and deal with them flexibly

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As the focus of all kinds of interests game, the sales manager is facing both the sales policy and leadership of the above company, and the following unpredictable market and dealers at all levels.

However, when the interests of the two parties conflict, how should the sales manager choose?

This is a core issue, that is, how to decide before the principle.

The author believes that as a sales manager, how to stick to principles and safeguard company interests is a top priority.

Secondly, while adhering to principles, we need to learn to compromise.

For example, sales managers are quite troubled by the problem of liquor market charges, according to sales.

Sticking to principles is a problem that must be faced by all sales managers.

Especially in the face of temptation, stick to the principle.

"Thinking, eloquence, literary talent" is a necessary weapon.

At present, sales managers like "old yellow cattle" can no longer meet the needs of the liquor market situation, especially if they want to be promoted to a new height sales manager, they need to have the following three "sharp weapons", that is, thinking, eloquence, and literary talent.

A good idea is to fully grasp the performance of the company's strategy and understand it.

Because any liquor.

Good eloquence is the most effective way to reduce communication costs.

Only with good eloquence can we better communicate with customers.

A good literary talent, the core of the embodiment is to be able to report clearly and accurately, and report it to the bottom. This is very important for the sales manager to promote the overall work within the jurisdiction.

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Sales, marketing, finance and personnel need to be fully understood.

As a sales manager, mastering professional sales skills is a basic requirement.

But as a sales manager who wants to make a difference, it is far from enough to sell "Kung Fu".

At this stage, we simply describe wine sales as products:

Market operation involves how to increase sales volume, how to conduct product publicity, and how to conduct consumer education.

As a sales manager, if you want to master the know-how of market operation, you must first learn market research, find out the local consumption potential and consumption habits, analyze the advantages and disadvantages of enterprises, and present the status quo of competing products; secondly, have clear product sales.

As for finance, as a professional sales manager, you must know something about it.

Further, it is to collect and forecast the financial data of its own jurisdiction.

Whether it is the statistics of products entering, selling or storing in the area, or the measurement of the ratio between input and output, it is necessary to use rigorous and prudent financial vision to plan their own resources, which is the necessary "Kung Fu" to get job promotion in the future.

Sales personnel should understand the importance of human resources.

On the one hand, according to the planning of enterprise's human resources department, we can make a vision of our career development; on the other hand, we should learn to train and reserve forces, and learn to bring our own team and distributors to reserve resources for enterprises in the future.

"Planning, organizing, commanding, coordinating and monitoring" is a compulsory course.

Since the beginning of the last century, when Robert Taylor founded management, the management thought has developed to date, and the above five contents have been condensed.

As a sales manager who needs to be promoted, it is necessary to regard it as the core of practice.

Plan.

Today, the liquor sales plan has been improving. "Three every three control" has been around.

"Three per" is "everyone, daily, everything", "three control" is "control objective, control process, control result".

Organization.

Modern sales work is a systematic project. Effective organization is the basic element of intensive synthetic warfare.

In fact, how to organize the dealer team, how to organize the superior functional departments to use for themselves, and so on, is to imperceptibly exercise the sales manager's organizational capability.

Command.

A sales manager must be a firm and fearless commanding leader in many cases.

After a clear judgement of the market situation, we must make a decisive decision.

As long as the interests of the enterprises represented by them are not in conflict with the interests of the distributors, all the work requirements of their enterprises can be arranged systematically.

Coordination.

A good sales manager should not only avoid conflicts between manufacturers and distributors, but also avoid the confusion between dealers and two batches and three batches.

Coordination is a trade-off art. Sales managers should try their best to safeguard the interests of all parties and make the market develop in a standardized and orderly way.

Monitor

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This is a complex contradiction. If there is no moderate monitoring, the loopholes and drawbacks are obvious.

But monitoring will also cost the sales manager a lot of energy.

Therefore, sales managers should implement monitoring measures in time according to their own actual conditions.