Stepping Up The Strategy Of "Expanding Stores To Strengthen Street Style Brand"

　　 Bu Zhi Ba Terminal for street style equipment Sale With the strategic height of terminal network upgrading and improvement, it has become a top priority for pace. Zhang Ming introduced that from March this year, the company will refurbish and upgrade all the stores and shopping malls throughout the country. All stores will adopt a completely new design style, and the new store will be more fashionable. Trend It can highlight the positioning of the brand image and the sports equipment of street sports.

"New stores are more spacious and comfortable. When consumers come to stores, they can not only buy their favorite fashion products, but also experience a fashionable culture and flavor with street culture." Zhang Ming told reporters that through nearly half a year's market research, they fully take into account the preferences and perceptions of young consumers, and finally form the brand new store image.

On the one hand, it is upgrading the store, while intensifying the opening of new stores. In order to seize the market share as soon as possible, step by step has been arranged in the whole country, and constantly improving the terminal network structure. At present, there are nearly 1000 stores in the country, distributing in 30 provinces and cities nationwide, and have already formed the terminal network of step by step. At the same time, we are going to further sink the exclusive stores, seize the three or four tier cities in China, and step up the consumer base. Zhang Ming said.

Stepping up to strengthen street Brand concept

In fact, in the field of professional sports, Anta, 361 degrees PEAK and other brands have been cultivated for many years, and have made great achievements. In the field of fashion sports and leisure sports, many followers have already been crowded. In these mature fields, the cost of expansion is higher and higher, and excellent sports resources have been basically monopolized. Zhang Ming believes that for many small and medium-sized enterprises, if we want to break through in a competitive market, we need to find another way to find new breakthroughs in the market.

"At present, street sports are being pursued by a large number of young people, and the market potential is huge in the future. The most important thing is that there is no leading brand in street sports market at present, and it can enter at a lower cost and occupy certain inherent advantages. Zhang Ming said. It is understood that in view of the market space triggered by the new fashion, step by step has transformed the original "fashion movement" into a "street style movement" since last year, and put forward the brand strategy of "the first brand of Chinese street style sports".

On the way of communication, in April this year, step by step launched the nationwide step by step strategy of "step by step" in the whole country, step by step the Chinese street wear competition and the southeast satellite TV "step by step show" star SHOW, through a wide range of appeal to attract young and fashionable friends to participate in the competition, show themselves, so that the majority of young friends fully feel the product connotation of street and enjoy the charm of street culture. The industry believes that this is not only a symbol of the street style image of the brand, but also the inheritance and development of the street culture.