A Luxury Camp You Must Not Miss.

All the luxury brands in the world are holding the opening ceremony of the new store in Shanghai on the occasion of the World Expo IFC.
This spring and summer, Shanghai's fashion news is gathered in IFC's "international financial center" located in the heart of Lujiazui. It will be destined to be a commercial property with the largest number of flagship stores in the country. The new hongkei building is invested by Hongkong Sun Hung Kai Group for 8 billion yuan. The largest shopping center in the building has an area of 100 thousand square meters, even better than the Hongkong IFC. All the luxury brands in the world are holding the opening ceremony of the new store in Shanghai on the occasion of the World Expo IFC, and the limited number of Expo styles will be introduced.

In May 14th, the family of Hermes opened in IFC, Shanghai. The new store covers more than 180 square meters. It is the seventeenth brand in China and second stores in Shanghai. Lina Dumas (Rena Dumas)'s Paris RDAI interior design office has designed this store carefully. The new store has a large arc glass facade of 37.5 meters long and 4.3 meters high. The white, gold and bright red translucent curtains designed by RDAI and Holland textile designer Aleksandra Gaca create a light and transparent space. The shop displays the famous silk products, leather goods, men's and women's garments, jewelry and household products, which embodies the connotation of brand elegance and pragmatism. Lei Rongfa, President of Hermes China, said: "today's Shanghai has become an international economic, cultural and artistic center. Coincides with the opening of the Expo, the new chapter of Shanghai is slowly opening up. This has always been a very important market for Hermes. The new international financial center has a good chance to welcome the Four Seas guests here and continue the cultural heritage journey of the brand.
The "Italy shoemaker" Salvatore Ferragamo also held a grand opening ceremony in May 11th. The flagship store of 680 square meters has become the largest specialized shop in the Asia Pacific region of Ferragamo, and has the only Creations Corner in the Greater China region, which sells Ferragamo Creations series. In the process of designing the series, Sal Vatole Ferragamo actively explored the creative use of cork and other common materials to make these everyday materials show luxurious temperament. For example, the most popular brand design of shoes -- wedge and rainbow sandals. Each piece has a trademark designed by Futurist Lucio Venna in 1930, and a genuine certificate is attached, which shows the historical origin and exclusive characteristics of the product. In mid May, shoemaker artisans from Italy will visit the shop and show the production process of Creations series shoes for guests.