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Gossip Marketing: What Is The Base Of Marketing?

2008/11/26 11:18:00 41877

In the past two years, I haven't written a pen. Strictly speaking, it has not been formed for two years.

Of course, in the past two years, it has not been wasted, and learning from the experience of the market and learning from the experience that marketing brings to me: marketing is simple and simple, and can be condensed into two words, "sale and purchase". Marketing is complex and complex to all schools. It is said that experience marketing, conference marketing, advertising marketing, database marketing, direct marketing, network marketing and so on are different.

I started contacting and falling in love with marketing from conference marketing. In the past few years, I have been learning a lot and deeply practising the marketing stunt of various factions: objectively speaking, all theories have their own uniqueness. In different times, different industries, different enterprises and different operators, we can not really comment on which ones are more effective.

Especially in this cold winter, for more small and medium enterprises without long-term planning: Board of directors or bosses, the goals and needs of the market are mostly short, flat and fast.

Therefore, the market or sales executives need more brains.

After all, today's rivers and lakes are different from those of the past. Today's market is different from the past market, and now that the global economy is sluggish and all trades and professions are shouting for the winter, it is more prudent to choose marketing methods.

Of course, no marketing method is acceptable. Good marketing strategy is only playing a role in the stage. The market is different every day. The market leader should always keep a clear and clear mind, maintain a high alert and keen perspective, keep vision and market foresight, and adjust the market strategy according to any market trend, so as to keep the company moving forward steadily.

The market is ever-changing. However, there is one thing that we must always overlook.

A down-to-earth attitude is to make a market attitude. In the past few years, in the operation of the market, we have been exposed to too many industries and contacted many people in charge of the market.

The following points are concentrated on:

1、企业名称：对于一些规模较小，还处于起步阶段的企业来说，起一个响当当的名字是第一步的，我们真诚的希望每一个企业都有一个很好的名称，都有一个良性的发展，都能从小做大。但动辄就冠以集团的，跨国的称谓着实很能唬人之外的确不能给企业本身带来更多的益处。在一次互动活动上谈起此问题，一位久经商海的老将愤愤而言：一个在泰国卖包子的就敢称跨国集团，光杆司令却对外称CEO，实在太不象话。

2、负责人称谓：企业负责人的称谓也是很有意思的，难怪很多年前就有人说：现在的总经理多若牛毛，一抓一大把。可能是CEO的名头太诱人了，CEO的名号也太有号召力了，一个无照经营的个体户都可花个10块钱给自己的名片上打着CEO的职位。孰不知CEO也并不是好当的，你的名片往客户面前一递，聊个三言两语的就把你的斤两称了个底朝天。

3、业务开展的包装：刚刚入行就敢称资深，对行业有个只言片语的认识就敢称专家，和500强有过接触就夸之成了客户，随便抓了个产品就神吹前沿科技，不管什么媒体动辄就是精准。

以房地产行业为例：偏远地段叫远离闹市喧嚣，尽享静谧人生；郊区乡镇叫回归自然，享受田园风光；紧邻闹市叫坐拥城市繁华；挨着臭水沟叫绝版水岸名邸，上风上水；挖个水池子叫东方威尼斯，演绎浪漫风情；地势高叫视野开阔，俯瞰全城；地势低洼叫私属领地，冬暖夏凉；楼顶是圆的叫巴洛克风格；楼顶是尖的叫哥特式风格；户型很烂叫个性化户型设计，紧跟时尚潮流；楼间距小叫邻里亲近，和谐温馨；边上是荒草地叫超大绿化，满眼绿意；边上有家银行叫紧邻中央商务区；边上有个居委会叫中心政务区核心地标；边上有家学校叫浓厚人文学术氛围；边上有家诊所叫拥抱健康，安享惬意；边上有家小卖店叫便利生活触手可及；边上有个垃圾站叫人性化环境管理；边上有火车道叫交通便利，四通八达；边上什么也没有叫简约生活，闲适安逸。

Obviously, the marketing strategy and method are ever-changing, and the ever-changing market should be the benchmark of marketing. This benchmark should be an honest and pragmatic attitude. It can also be packaged for business, business owners and business promotion.

A dishonest enterprise can't make a hundred years' foundation.

A dishonest entrepreneur can not be an entrepreneur.

A dishonest project can not be recognized by the market.

Today's rivers and lakes are different from those of the past. Today's market is different from the past market.

We have reason to believe that enterprises that have been honest for a long time will surely be able to pass this special period.

I wish more enterprises to go through this season of killing.