Speed Up The Conversion Of Foreign Trade

Judging from the relevant situations of the 120th Canton Fair, enterprises have been making persistent progress in innovation, structural adjustment, pformation and upgrading. They have made positive progress, enhanced international competitiveness and anti risk capability, and accelerated the pformation of new and old kinetic energy. This also reflects the future development trend of China's foreign trade.

The stage of China's foreign trade mainly depends on the scale and cost support for rapid development. It has already passed, and the journey from a foreign trade power to a strong foreign trade has begun. Transformation and upgrading is the only way.

The development of foreign trade is changing from factor driven to factor driven and innovation driven. The optimization and upgrading of foreign trade structure and the new competitive advantage taking technology, brand, quality and service as the core are accelerating.

Taking a look at the textile and garment foreign trade enterprises participating in the Canton Fair, there has been a different trend of development. Among them, production oriented export enterprises have relatively large growth in foreign trade orders this year, while the export enterprises that have obtained orders through third party foreign trade service companies this year.

Market performance is generally weak.

According to Zhuang Xiaofang, deputy director of the Commerce Bureau of Jinjiang, Fujian, the proportion of the enterprises that Jinjiang exports through foreign trade companies accounts for about 60% of the total number of export enterprises. This year's overall export performance is weak, which has dropped by more than 20% compared with the same period last year. On the contrary, the proportion of productive self operated export enterprises is only about 40%, but the overall growth rate is 10% to 20%.

Zhuang Xiaofang said that under the condition of poor foreign trade environment, the export oriented enterprises will be more influenced by the third party foreign trade companies.

For example, there are many foreign buyers in Jinjiang Dali clothing booth.

According to its CEO Wu Yundui, the total export volume of the company has increased by more than 30% this year, and some of the production oriented self export companies have doubled their strong growth.

Gong Jiansen also said that under the current severe foreign trade situation, it is an opportunity for productive self operated export enterprises.

Last year, the company devoted millions of yuan to Italy, Britain and so on.

The flower designers successfully opened European markets such as Sweden and Germany.

At the exhibition, a new product designed by the new sweater division of Shanghai textile decoration Co., Ltd., jointly designed by Hongkong designers, has also attracted the attention of Spanish fast fashion brand menswear buyers.

Shanghai Cheng Shang textile and apparel Co., Ltd. has developed a series of products of mink cashmere blended, attracting many high-end customers in Europe.

With the concept of innovation driven development deeply affecting the survival state of foreign trade enterprises, some innovative enterprises have become the export products of the Canton Fair many times.

The winner.

This year, Zhejiang Hangzhou Fuxing industry and Trade Co., Ltd. once again won the Canton Fair export product design award.

Starting from the selection of the first export product design award in 2013, Zhao Jun, general manager and design director of Fuxing industry and Trade Co., Ltd., the product and company, is famous every time.

Zhao Jun told reporters that the export business of the company was mainly based on low-end products, and it was not a permanent solution to maintain orders by maintaining price advantage. The final way out was to build high value-added products with independent brands.

"A prince of the United Arab Emirates once sold 800 of our clothes for equestrian sports."

Zhao Jun is proud to say that his independent research and development won the hot silver skin of the Canton Fair's export product design silver award and attracted many international buyers to negotiate.