Warm Disney'S Journey, The Experience Of Bestn'S "Family Card"

In the Internet age, all kinds of

In an endless stream, what kind of marketing can successfully capture the hearts of consumers? Recently, Accenture's research shows that consumers' attention to user experience is increasing, and 93% of consumers pay more attention to the convenience and convenience of shopping experience.

This shows that the strategy centered on consumer experience will never be out of date.

Bestn, a clothing brand, is well versed in this way. Its "Bestn go where" activities occupy the home marketing field in the apparel industry. Creating consumer experience with "family cards" brings us new marketing ideas.

Family reunion new fashion, let's go traveling together.

Data show that every holiday season is blowout, and family tourism is a major part of the population.

Nowadays, people are busy with work and seldom have time to gather together. Choosing family trips is a new way of reunion.

Determined to be "the most loving family in China"

The brand "Bestn" is suitable for weather in autumn and winter in November. It will host "where to go to Bestn" and invite VIP consumers from all over East China, Southern China, North China, Northwest China and central China to Hongkong Disney park.

Choose children's favorite places

Come out to play for the sake of children, and children's happiness affects the whole family's tourism quality.

Disney's dream and cartoon characters are also the most innocent memories of mom and dad in front of family.

When asked about what cartoon characters the parents were like, the answers given by the children made people happy and warm.

Learn to play family travel on the side, complete tasks with mom and dad.

In activities,

Arranged two seemingly small family tasks, one is to find B, E, S, T, N in the park, and take photos with the letters, one is to see children and all kinds of cartoon type photo.

The setting of each task takes into account the dimension of the relationship between the brand and the consumer, and finally to the team competition of family members.

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The media must come together with their children.

Inviting the media to attend is a regular brand activity, but Bestn has a balance for the media invitation. It must be a media reporter who takes the children together to share the love of family.

"Two days and a night of Disney activities is undoubtedly a warm and joyful parent-child travel experience between my son and me."

Johan, a parent child magazine from China, said she was an ordinary mother, taking part in activities with her son Beibei.

Fostering loyal VIP customer activities to promote offline sales

Training a group of loyal VIP customers can be regarded as a great achievement of Bestn's activities.

A series of activities is a successful case of VIP marketing.

Bestn selects customers from VIP families to participate in activities, and promotes consumer's memory by way of personal experience, and displays brand positioning with the two communication.

At the same time, offline shop activities are also proceeding simultaneously.

During the "Bestn went there" campaign, Disney's panels were specially designed for customers to take photos together with sales promotion of related products.

Relevant data show that the sales volume of Bestn shops holding the row activities has increased by 18%.

Online contact layout based on consumers' Socialization

In addition to offline activities, "Bestn goes there" also uses micro-blog, WeChat, video and other means to carry out promotional activities, contacts with consumers, and brand and consumer experience.

In Sina micro-blog, Bestn held a month ahead of Disney activity preheating.

5 sets of Bestn clothing were launched on micro-blog, allowing netizens to vote for their favorite Disney travel collocation, and pick up users from the participants and send Disney gifts.

The activity attracted more than 100 thousand fans to participate, which greatly enhanced Disney's attention.

Disney's trip to the family conducted a full range of audio and video recording.

Videos interspersed with family interviews, and finally cut into pieces, and again video back to micro-blog, WeChat and other online channels for dissemination.

Vivid and exquisite video, childish and childish language, effectively shortens the distance between the brand and the consumer.

As of December 8th, video less than half a month online, the number of hits has exceeded 1 million passengers, completed an excellent event marketing case.

Bestn's activity is undoubtedly an innovative application of the core concept of consumers, highlighting the family concept.

Invite family travel, in line with Bestn product positioning, at the same time, Disney warm, beautiful, dreamy memories linked to Bestn.

After careful communication experience, pformed into a family of Bestn's loyal fans, the "geometric style" affects countless families around, bringing more popularity to Bestn.

Love your family, take your family to travel.