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Shoe Net: Strive To Lead Shoe Enterprises Out Of The Market Crisis

2010/7/8 11:32:00 29

When export is blocked, tradition

Physical store

As the competition grew fiercely, many famous shoe makers in China began to focus their attention on the Internet.

A few days ago, the www.paixie.net, the largest shopping mall for genuine shoes, was attracted by dozens of well-known brand shoe companies after gaining the unanimous approval of the media and consumers.

Numerous

footwear industry

The brand started their B2C era.

Looking at the present, network C2C and small and medium-sized B2C market rampant cottage shoes, many well-known genuine shoes are facing unprecedented market crisis.

For this reason, every major shoe maker has chosen B2C websites with high reputation, good reputation and large scale to sell their products.

And shoemaking net is the preferred website of shoe business nowadays.

The so-called fake high imitation shoes are a group of weak strength.

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The small and medium sized shoe enterprises with insufficient capacity are the products that are derived from the market competition.

With the development of this situation, cottage shoes are becoming strong competitors of genuine shoes.

Especially in the network sales channels, the number of cottage shoes is numerous, and the supervision is difficult.

Shanzhai, high imitation and low quality shoes are flooding the market, consumers are hard to distinguish true and false, seriously infringe on the market interests of genuine shoes and consumers' rights and interests.

In order to fulfill the promise of selling only genuine products, the shoe net has adopted double insurance measures from management strategy to management system.

First of all, the shoes that are placed in the shoe net must be strictly screened. Secondly, the website does not adopt the C2C mode. Instead, it adopts the B2C mode of operation. Every pair of shoes purchased by consumers is directly shipped by the manufacturer, which ensures the quality and the price is more affordable.

Nowadays, the channel competition in China's footwear industry is getting more and more attention. The hegemony consciousness and behavior of some retailers and hypermarkets have seriously affected the healthy growth of the footwear industry.

So, where is the focus of competition in the footwear industry? How to avoid competition risks? The emergence of the tripartite confrontation of stores, shopping malls, network sales and the changing marketing environment of shoe enterprises require the operators of the enterprises to make corresponding adjustments.

Whoever can be forward-looking, timely reform the traditional distribution channels, and explore new ways in the reform, will undoubtedly have bigger winning chips in the fierce competition in the future.

Professional service system, genuine quality assurance system, DIY interactive experience marketing system, entity store and online store integration system, hierarchical management system, sales channel development system, consumer preferences data analysis system, and the seven systems of the shoe net jointly attack and become the largest footwear B2C website in China.

Consumer's mouth is inferior to the credibility of the media dissemination. "The biggest and best footwear B2C e-commerce" is naturally deserved.

The bigger the size of the shoe net is, the stronger the shoe will be. The first thing that consumers want to buy is the shoe net.

Just because the price of the shoe net is affordable, with perfect service, reputable products and good mouths, no matter from which aspect, the shoe net is the preferred website for consumers.